Marketing Campaign Analysis — UK Personal Loans

Data Analysis of a Marketing Campaign for Personal Loans in the UK

Aug 2025 - Aug 2025

Analyzed a marketing campaign dataset with 41,000+ records. Focused on customer demographics, campaign success rates, and statistical correlations between variables like call duration, interest rates, and inflation (CPI).

Key Insights: Target age group 30–45, call duration positively correlated with success, campaign effectiveness influenced by interest rates and CPI trends.

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Download Python code

You can open the Python file directly from GitHub or download it.